Best for: businesses that need a credible, fast, mobile-first website that generates enquiries, bookings, sales, or applications.
Businesses that need a site customers can understand in one visit
Teams replacing a slow template or a site that is hard to update
Clinics, practices, and service businesses that take bookings online
Brands that need to be found on Google in the markets they sell into
Companies whose current site does not work on a phone
Founders who want the build documented so maintenance and search can follow
02 / The business problem
What this fixes.
A template can look fine in a demo and still fail the job: slow on mobile data, unclear about what you sell, and difficult to update. We build the site as the front door of the business — fast, specific, and ready for search, AI answers, and whatever automation comes next.
03 / What's included
The work in the build.
These are the parts we plan, build, test, and hand over.
Discovery session: goals, audience, competitors, required pages, and conversion path
Website strategy: sitemap, page plan, calls to action, and lead or booking flow
Custom design: branded desktop and mobile layouts, not a generic template
Responsive development, tested on phone, tablet, and desktop
Core pages: usually Home, About, Services, and Contact, plus agreed pages
Contact forms connected to your email or CRM
WhatsApp, booking, payments, maps, social links, and analytics where relevant
Basic content upload and image optimisation for the agreed scope
Search foundations: titles, descriptions, headings, alt text, sitemap, robots.txt, indexability, and schema where applicable
Performance work: compressed media, sensible loading, and Core Web Vitals checks
Accessibility basics: contrast, keyboard navigation, form labels, and page structure
Launch support: domain connection, deployment, tracking setup, final QA, and a handover session
04 / At handover
What you receive.
Access and ownership are listed in the scope before work starts. The handover is not complete until accounts, credentials, and responsibilities are clear.
Your live site and the agreed source-code and access ownership
Admin logins and a list of every account and service used
A short guide or training session for content updates
Analytics access
A launch checklist and the support contact
A written list of recurring costs: domain, hosting, email, booking platform, and payment fees
05 / Timeline & process
From first call to launch.
Typical timeline
4–16 weeks from kick-off. A focused brochure site usually takes 4–8 weeks; a custom marketing site, web app, or integration usually takes 8–16 weeks.
How projects work
01
Discovery and scope
We agree the outcome, users, requirements, timeline, and investment before design starts.
02
Plan and design
We map the sitemap or workflow, then agree the design direction, wireframes, and acceptance criteria.
03
Build and review
Development runs in milestones. You review the agreed checkpoints, not a surprise at the end.
04
Test and launch
We test devices, forms, payments, speed, security, and the handover steps before go-live.
05
Grow and support
After launch, choose a care plan, search retainer, or improvement queue. None are bundled into the build fee.
What we need from you
The inputs that keep a project moving.
One decision-maker who can approve scope, design, and launch.
Final content, brand assets, and access by the agreed dates.
Consolidated feedback at each review checkpoint.
Access to existing systems, accounts, and third-party suppliers.
06 / Scope & extras
What is not included.
Clear scope now prevents a change-request conversation later.
Outside the base scope
Copywriting, photography, or brand identity beyond the agreed page content
Large content production or product-data entry after sign-off
Paid media management or advertising spend
Third-party licence fees for booking, payment, stock, CRM, email, or SMS tools
Ongoing hosting, SSL, backups, and support outside a care plan
New pages, features, or integrations requested after the agreed scope
Optional extras
Content production and copywriting
Photography or art direction
Multilingual pages
Advanced CRM, ERP, or payment integrations
Campaign landing pages
Search and GEO retainer
Conversion copy review
Anything outside the agreed scope is quoted and approved before work starts. Optional extras are never added silently.
07 / Ongoing support
Care after launch.
Hosting, SSL, backups, security updates, and ongoing support are not included in the build fee. They belong to a care plan, quoted after launch so the boundary is clear.
Essential Care
Best for: Brochure sites and low-change sites that need to stay online, backed up, and secure.
Managed hosting and SSL
Uptime monitoring
Automated backups
Security updates
Monthly software and dependency updates
Small content edits (monthly allowance agreed in the plan)
Support channel during agreed business hours
Response target
Next business day during agreed business hours.
Growth Care
Best for: Sites that need search monitoring, reporting, and a steady stream of small improvements.
Everything in Essential Care, plus:
Monthly performance checks
Technical SEO monitoring
Analytics and reporting
Conversion improvements
A larger support-hours allowance
Priority response
Response target
Same business day during agreed business hours.
Maintenance keeps the existing system secure, available, and working. New pages, features, integrations, redesigns, and major content production are quoted separately.
Next step
Need a site that earns its keep?
Tell us what the site has to do, who it serves, and what a good enquiry looks like. We reply within 24 hours with the next step.